The most basic form of incentive marketing platform is creating a reward for an action item that the customer takes, or for taking the action. Typically, in the case of personal home based businesses, rewards such as gift cards, products, free products, etc.
Motivational incentives are a way to motivate the customer to perform a particular action. Generally, this is accomplished by creating an event or task, a service or product or a combination of both. Usually the incentive marketing system provides a point system for how far along you are in completing the incentive task.
Incentives provide great opportunities for individuals and small businesses to grow their business. Since they can be challenging, and in some cases difficult to do properly, the person or team responsible for implementing the incentives needs to be extremely motivated to make sure that the incentive is done in a successful manner.
Incentive marketing makes it easy for entrepreneurs to increase customer loyalty. This means that if your business has incentives for such things as renewing your rates, your customers will use those incentives as a way to indicate that they value your services and your product and that you are respected.
Depending on your customer base, you might find it useful to give out incentives that can also promote your brand or product. For example, if you are a seller of dog supplies, it might be interesting to give out business cards or pups to everyone who purchases.
If you are a company that distributes potpourri or offers discount spa services, then the incentive of a discount might be just the thing. Not only will you get to do what you do best and promote your brand, but you'll be able to drive more customers into your store with your extra efforts!
There are a number of other areas where an incentive can be beneficial. Examples of these include:
As well as, there are even more opportunities that small businesses and individuals can take advantage of. These types of incentives are not restricted to sales incentives, however, these can be some of the most enjoyable. The point is that you want to be able to make your business stand out from the competition.
For example, the choice of prizes that you give out is very important, because this will keep people interested and making bonus points and other discounts. It should be something that your target market wants, and something that will hold their attention.
The next thing to keep in mind when you are thinking about creating incentives is to consider the end goals of your customers. If your customer base is at all niche in any way, then you need to think about the incentives that you are offering.
The question of how often to reward the customer for their loyalty comes up constantly in incentives. Usually, people buy incentive products or services on a regular basis, but if you are trying to build long-term loyal customers, then sometimes you need to be a little more creative.
When it comes to creating incentives for your small business, the tips above will provide you with a good starting point for creating your own incentive marketing platform. The more creative you can be with your incentive ideas, the better you will be able to create truly effective incentives for your business.